MARY LAUREN WILLIS

I developed the blog branding for BIVIO, an independent second-hand retailer with four locations in Milan. This included creating a logo system and visual identity built around cohesive, recognizable hand-drawn graphics, which I later carried across digital channels like email marketing and social media.

 

Since traditional blogging now feels a bit nostalgic, I leaned into that idea by designing the logo to resemble a large, old-school desktop, tying in the brand’s existing arrow motif that symbolizes garment recycling.

 

I went with a hand-drawn look because I felt it reflected the blog’s personality, playful, approachable, with a little splash of retro charm. It captures the sense of excitement in going back to a simpler time, when blogging was less about algorithms and likes, and more about sharing ideas and stories just for the joy of it.